Privacy policy
Effective date: October 29, 2026
This Privacy Policy explains how RootLine Labs ("RootLine Labs," "we," "us"), a brand operated by NH Resource Group based in Monsey, New York, United States, collects, uses and shares information when you visit rootlinelabs.com (the "Site") or buy from us. NH Resource Group is the business responsible for your information.
Information we collect
- Information you give us: your name, shipping and billing address, phone number, email address and order details when you place an order, sign up for updates or send us a message.
- Payment information: payments are processed by our payment providers. We don't store your full card number.
- Information collected automatically: device and browser information, IP address, pages viewed, how you got to the Site and how you interact with it. We collect this with cookies, pixels and similar technologies.
How we use information
- To process and ship your orders, send order and shipping updates, and handle refunds.
- To answer your questions and provide customer support.
- To send marketing messages if you've chosen to receive them. You can unsubscribe at any time.
- To understand how the Site is used, improve it, and measure and show relevant advertising.
- To prevent fraud, keep the Site secure and comply with the law.
Cookies and advertising
We and our partners use cookies, pixels and similar tools to run the Site, remember your cart, understand traffic and measure advertising. These partners include our store platform (Shopify), analytics providers and advertising platforms such as Meta (Facebook and Instagram). You can control cookies through your browser settings and through the cookie banner where it's shown. You can also manage ad preferences in your Meta account settings.
How we share information
We don't sell your personal information for money. We share information only with service providers who help us run our business, such as our e-commerce platform, payment processors, shipping carriers, customer support tools, and analytics and advertising partners. We may also share information if required by law, to protect our rights, or as part of a business transfer. Sharing information with advertising partners for targeted ads may count as "sharing" under some U.S. state laws. You can opt out as described below.
Your rights
Depending on where you live, including California and other U.S. states, the European Economic Area and the United Kingdom, you may have the right to access, correct, delete or receive a copy of your personal information, to object to or limit certain uses, and to opt out of targeted advertising or the sale or sharing of your information. To make a request, message us through our contact form. We'll verify your request and respond within the time required by law. We won't treat you differently for using your rights.
Data retention
We keep order information for as long as needed to fulfill orders, provide support and meet legal, tax and accounting requirements. Other information is kept only as long as needed for the purposes described above.
International transfers
We're based in the United States, and your information may be processed in the United States and other countries where our service providers operate. Where required, we rely on appropriate safeguards for these transfers.
Security
We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure.
Children
Our products and Site are intended for adults 18 and over. We don't knowingly collect information from anyone under 18.
Changes to this policy
We may update this policy from time to time. The effective date at the top shows when it was last changed.
Contact
For privacy questions or requests, contact NH Resource Group (RootLine Labs) through our contact form. Mailing address: NH Resource Group, Monsey, New York 10952, United States.